Nvidia can finally admit its big mistake with the RTX 4080

Nvidia’s latest GPU, the RTX 4080, isn’t the hit Nvidia might have hoped for. Unsurprisingly, Nvidia is eager to change that.

Nvidia may be about to give the RTX 4080 a much-needed price adjustment, according to a new report. Will that help it compete with the more reasonably priced AMD Radeon RX 7900 XTX?

According to boardchannels, the price of RTX 4080 will be adjusted in mid-December.

However, the source stressed that the price cut is not in fear of RDNA3, but out of its own considerations. The price is reduced appropriately to improve the price-performance ratio and boost sales.https://t.co/M0bXfHqDZI

— 포시포시 (@harukaze5719) December 5, 2022

It’s no secret that the RTX 4080 isn’t outstanding when it comes to performance per dollar – so much so that many people choose to buy an RTX 4090 instead, despite it being more expensive. At its recommended list price, the RTX 4080 costs a whopping $1,199 for the Founders Edition card, and some of Nvidia’s partners bump that price by as much as a few hundred dollars.

The RTX 4080 also doesn’t seem to suffer from the usual Nvidia launch times, such as low inventory or high prices. The price is high, yes, but it was high from the start – scalpers seem to have a hard time selling the card for a profit.

The report comes from Chinese Nvidia board channels and was shared on Twitter by frequent hardware leaker @harukaze5719. Keep in mind that until Nvidia itself confirms this to be true, it’s important to approach the news with some skepticism.

Some sources say that Nvidia is getting ready to lower the price of the RTX 4080 as early as mid-December. That timing doesn’t seem to be coincidental – AMD will release its next-gen RDNA 3 graphics cards on December 13, and both are presented as rivals to the RTX 4080.

While the timing is very convenient, the report claims that Nvidia is not lowering prices because it is concerned about competition from AMD. Instead, the company reportedly made the price cut because it wants to improve sales and address its poor performance-per-dollar ratio.

Jacob Roach / Digital Trends

The question is, how much will Nvidia drop prices, assuming it actually does? It’s all a matter of opinion, but in our reviews of the RTX 4080 and the RTX 4090, we’ve found the performance difference between the two to be significant. This means the RTX 4080 could certainly use a significant price cut if it wants to compete with the RX 7900 XT and 7900 XTX, priced at $899 and $999 respectively.

For now, prices are mostly around MSRP, although Nvidia has adjusted prices in Europe due to the current value of the euro versus the dollar. The price is about 5% lower.

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