“Isolation is a daily reality for many of the older generation”

Mr. Rausing, a Swedish billionaire and grandson of Ruben Rausing, who founded the food packaging company Tetra Pak, is a well-known philanthropist along with his wife Julia.

The couple have given hundreds of millions of pounds since founding the Julia and Hans Rausing Trust, a charitable fund that supports organizations and projects in the areas of education, arts and culture, or health and well-being, making them among the UK’s most generous philanthropists.

The current cost of living crisis is having a huge impact on our elderly population and Age UK is receiving an increasing number of calls from people worried about how they will survive the coming months. Calls to Age UK’s helpline from people seeking help applying for social benefits have increased by over 40 per cent.

Loneliness continues to be a major problem affecting older people and around 1.2 million older people in the UK say they often feel lonely.

In response to the Rausings’ donation, Hannorah Lee, Director of Partnerships and Philanthropy at Age UK said: “Age UK is extremely grateful to have received such a generous donation from Julia and Hans Rausing as they were inspired by the articles in which our work is featured in The Telegraph Christmas Charity Appeal.

“Millions of older people are facing one of the toughest winters of their lives and Age UK desperately needs supporters to help us ensure we can be there for all older people when they need us most.”

Age UK is calling for more funding to help the charity provide vital friendship, comfort and practical help to thousands of elderly people who have no one to turn to during these very difficult times. To donate please visit: www.telegraph.co.uk/age-uk.

Age UK is one of four charities supported by this year’s Telegraph Christmas Charity Appeal (the others are Macmillan Cancer Support, RBLI and Action for Children) and the appeal remains open until January 31st.

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