Emily In Paris x Malone Souliers

Ahead of the hyped Emily In Paris season 3 series coming to Netflix
On December 21, there will be a 10-piece retail collaboration with shoe label Malone Souliers.

The partnership with Paramount
Consumer Products, which oversees all licensing and merchandising for series creator Paramount Global, includes a capsule collection that embodies the spirit of the hit series rather than direct reproductions of looks featured on the show.

Last season, an official Emily In Paris merchandise collection was sold at the Netflix store and Saks Fifth Avenue. The collaboration with Viacom CBS (owner of MTV Entertainment Studios, the producer of the show) included a combination of similar pieces to those worn in the series (such as AZ Factory, Maison Michel van Chanel, Causse Gantier, Goossens Paris and Barrie plus Ileana Makri , Zeus & Dion and resortwear label My Beachy Side) and a few pieces that actually appeared on the show itself.

However, because the Malone Souliers Emily In Paris collection is ‘inspired by’, it is less restrictive with a much wider commercial potential. It follows the success of the footwear brand’s partnership with the Bridgerton franchise earlier this year, which followed a similar format.

Styles are named after the show’s protagonists. Leading lady, the Emily, with its eye-catching bow on the vamp, is available in several iterations from high-heeled pumps to platforms and wraparound flats and in colorways including black and white or black and pink satin and gingham. Camille comes with a large crystallized heart motif on the toe, while Mindy has flowers in organza appliqué.

Like the Bridgerton capsule, there is also a men’s component with the Gab sneaker (after Gabriel), the Alfie lace-up Derby.

In other French fashion and Emily in Paris related news, the show’s creator, writer and executive producer Darren Star has invested in luxury fashion resale platform, ReSee. He joins Shari Glazer founder and CEO of US web3 technology firm Kalon Labs and Michael Dayan of MD Capital, who co-founded French e-commerce outfit showroomprive.com, specializing in online flash sales .

ReSee recently teamed up with Alaïa to facilitate the sale of the French house’s vintage pieces.

The Malone Souliers x Emily In Paris collection launches on December 6, both online and the brand’s London flagship.

MORE FROM FORBESAlaïa launches resale in partnership with this luxury platform
MORE FROM FORBESHow Vestiaire Collective knows if your Hermès bag is real or fake
MORE FROM FORBESGucci Vault gets physical with physical twins in LA, NYC and London
MORE FROM FORBESThe Messaging Masterstroke behind Balenciaga’s Mud Show on PFW

Leave a Reply

Your email address will not be published. Required fields are marked *