Apple today shared a new iPhone 14 ad promoting Action Mode, a camera feature added to the latest devices. Action mode provides additional stabilization when recording video in motion, making it ideal for shots that would otherwise not be possible on a smartphone without special equipment.

In the commercial, a mother uses Action Mode to film her son in a race while running alongside him to capture the action. Apple has said Action Mode is meant to replicate the stable video you can usually only get with a gimbal. This is the second Action Mode-specific ad Apple has shared, and debuted a two-minute Action Mode spot in November. Action mode is not activated by default, but can be activated in video mode via the action mode icon.

Apple also uploaded an ad that includes the iOS 16 Messages Unsend feature, which fails to send an iMessage for a short period of time after it has been sent. In the ad, a man petting a lizard appears to have killed the lizard as it looks dead. He texts to tell his friend that the lizard is dying when it suddenly moves. He can undo the message before his friend sees it.

While action mode is limited to the new models, the undo send feature for the Messages app is available on all devices capable of running “iOS 16”.

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